The amazingly consistent upward revenue trend (with projections to match) of the beauty industry cannot be ignored by the active single-equity investor. Just pore over the stats at statista.com/topics/3137/cosmetics-industry showing that 2016 saw 4% growth over 2015, with skincare being the leading category.

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“It’s never been a better time to be a beauty entrepreneur” begins this column in Forbes by Chloe Sorvino at forbes.com/sites/chloesorvino/2017/05/18/self-made-women-wealth-beauty-gold-mine, delving into a spate of recent beauty-related startups with women leading the way.

“The beauty business can score big returns” opens this segment on FBN’s Mornings with Maria at “Bluemercury Founder Barry Beck talks transition from cult brand to household name”, about the rise of a new upscale retail brand in the cosmetics and cosmeceutical space.

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“Premium beauty will drive global growth in the coming years” starts this report on the Global Cosmetic Industry website at gcimagazine.com/marketstrends/regions/northamerica/US-Beauty-Sector-Will-be-worth-90-Billion-by-2020-387002581.html, which predicts $90B in total revenues from the beauty/cosmetics/makeup industry, driven primarily by the premium segment of creams, lotions and skincare.

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Specific companies are up to the individual investor to seek out, research and decide upon. But when you are doing that research, be sure to save a few brain cells to absorb what’s transpiring in the beauty field. It’s lookin’ good.